about me
Organised Chaos Tamer and Coffee Enthusiast
Two things have always driven me in my work.
First, I’m brilliant at bringing order to chaos – whether it’s scattered tools, inconsistent processes, or marketing ideas stuck in draft mode. There’s something deeply satisfying about helping a business move from “I know what I should be doing” to “it’s actually happening week by week.”
Second, I genuinely love helping people feel lighter. When operations run smoothly and marketing has a proper rhythm, business owners get their headspace back. That’s what drives me – creating systems that reduce mental load and momentum that sticks.
I’m straight-talking and action-biased. I don’t hand you a strategy deck and disappear. I work alongside you to set things up, implement them, and make sure they keep running.
With years of experience across operations, marketing, websites, and automations, I help small businesses streamline everything so they can focus on what they do best.
Experience Matters
Make your business operations and marketing seamless
From websites and SEO to automations and content pipelines, I connect the dots across your business – turning scattered effort into clear, repeatable delivery.
Services
Listed below are the services I specialise in
With over 20 years of experience, I can streamline processes, tackle complex tasks, and keep everything running smoothly behind the scenes.
Website Design & Optimisation
Building fast, SEO-ready websites that convert visitors into customers – plus ongoing maintenance and improvements.
I don’t just design pretty pages. I build websites that align with your offers, rank in search engines, and make it easy for people to take action. Strategy, UX, technical setup, and conversion-focused design all in one. I handle the full journey from planning to launch to ongoing optimisation.
I start by understanding your goals, audience, and offers, then design and build a site that reflects your brand and supports your business objectives. I handle hosting, technical setup, SEO foundation, and ongoing maintenance so your site keeps performing and improving over time.
SEO & Content Strategy
Helping your website get found by the right people through technical SEO, keyword strategy, and content planning that actually gets published.
I take a practical approach to SEO – audits, technical fixes, on-page optimisation, and a content plan you can actually follow. No jargon, just clear actions that improve your visibility. I understand how search works and how to align content with what your customers are searching for.
I audit your current site, fix technical issues, identify keyword opportunities, and create a content strategy aligned with search intent. Then I track performance through analytics and Search Console, refining the approach based on what’s working. You get regular reports that show progress and next steps.
Automations & System Integration
Streamline your operations by connecting your tools and automating repetitive tasks. Spend less time on admin and more time on delivery.
I build light automations that genuinely save time without overcomplicating things. CRM updates, email workflows, scheduling, reporting – I make your systems talk to each other properly. I only automate what adds real value, keeping things simple and maintainable.
I map your current workflow, identify bottlenecks and repetitive tasks, then design and implement automations using your existing tools (or recommend better ones if needed). The goal is less manual work, fewer things falling through the cracks, and a system that runs smoothly in the background.
Content Creation & Copywriting
Writing website copy, blogs, articles, and social content that’s aligned with your offers, optimised for search, and actually sounds like you.
I write clear, persuasive copy that speaks directly to your customers’ needs. No corporate fluff or buzzwords – just words that explain what you do, why it matters, and what to do next. I blend strategic thinking with practical writing that converts browsers into buyers.
I start by understanding your brand voice, customer pain points, and business goals, then create content that addresses their needs while supporting your SEO and conversion objectives. Everything from landing pages and service descriptions to blog articles and email sequences.
Social Media Management
Planning, creating, scheduling, and managing your social content so you stay visible and consistent – without it taking over your week.
I take social media off your plate while keeping it authentic to your brand. Strategic planning, engaging content creation, consistent scheduling, and performance tracking – all handled so you can focus on client delivery. I also manage your inbox and flag what needs your attention.
I develop a content calendar aligned with your marketing goals and publishing routine, create posts that engage your audience across platforms, schedule everything in advance, and track what’s working. Regular reviews help us refine the strategy and keep momentum going.
Marketing Strategy & Campaigns
Building a practical marketing plan with clear channels, campaigns, and metrics – then helping you implement it week by week.
I create marketing strategies that are realistic and deliverable, not just theoretical. Channel mix, lead generation, content pipelines, and simple dashboards so you know what’s working. I help you move from scattered effort to focused execution with a weekly rhythm.
I audit your current marketing, identify gaps and opportunities, then build a plan with clear priorities, actions, and timelines. I can implement it with you, train your team, or hand it over with full documentation. Regular reviews keep you on track and adjusting as you learn what works.
Analytics, Data & Reporting
Setting up dashboards and KPI tracking so you can make decisions based on what’s actually happening in your business – not guesswork.
I build simple, actionable reporting systems – one page of metrics that matter, not a maze of dashboards you never look at. You get clarity on what’s working, where to focus next, and confidence in your decisions. I make data useful, not overwhelming.
I identify the KPIs that drive your business, set up tracking across your website and marketing channels, and create regular reports that show trends and inform decisions. Monthly reviews help you stay on track, spot opportunities early, and adjust your approach based on real performance.
Operations & Process Design
Clear processes. Set up a central hub, and build a weekly rhythm that keeps everything moving. Making things make sense.
I specialise in turning operational chaos into manageable systems. I help you choose the right tools, document your processes, and create a weekly routine that reduces mental load and increases delivery. Practical problem-solving that makes your business easier to run.
I audit your current operations, identify what’s working and what’s causing friction, then design simple processes and systems that fit how you actually work. I set up your central hub (usually Notion), document everything clearly, and help you establish a weekly rhythm for planning, execution, and review.
Got a Question?
I’m easy to talk to, and always happy to help. Simply reach out and I’ll get back to you asap
What clients think about my services
I don’t like SEO. I’m not a fan of spreadsheets, details or battling with Google. But do you know who is great at all of that? Sam. She’s a SEO superhero, and she also has a superhero talent for tools and systems, whether it’s creating proposals in Notion or clever automations in Airtable. But back to the SEO. I’ve been battling an issue of pages not indexing. It was very annoying. And not very easy to fix. But Sam flew in and sorted it. In fact, she sorted 660 PAGES! Which means I’m now getting more traffic!
